![]() ![]() ![]() However, finding your blue ocean is about more than just standing out: it’s about challenging the way your product category provides value to customers. In that sense, a blue ocean is comparable to a Unique Selling Proposition (USP). The short summary of blue ocean strategy is that it challenges you to push the boundaries of your market, find new ways to provide value, and offer consumers something that benefits them in a unique way. ![]() Differentiate Your Product and Avoid Competition Online with Blue Ocean Strategy What is Blue Ocean Strategy? There is a highly successful marketing strategy that is worth exploring for ecommerce. If these sound like current struggles within your business, don’t fret. Pivoting to a new audience, proving product viability, and gauging consumer buy-in are all typical struggles that companies face. While the challenges of a product launch run the gamut, businesses that exist in highly competitive niches struggle to find their way to reach new customers.Īlternatively, post-launch presents challenges of its own. The pain points of ecommerce are rampant - however, in this post, we’ll be focusing on the challenges of setting your business apart in the planning, launch, and aftermath of introducing a product into the market. Nothing comes easy because everyone is doing it, and price quickly becomes king. ![]() E-tailers fight tooth and nail to get their shops and websites ranked high in search results. Ecommerce is a constantly shifting market with loads of competition, and not enough room for everyone. ![]()
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